A poncho is a garment designed to keep the body warm, or if made from a watertight material, to keep dry during rain. The poncho, commonly associated with the Americas, is known as traditional clothing. In Peru, the most distinctive part of men's clothing is the handwoven poncho. Nearly every Quechua man and boy has a poncho, generally red in colour decorated with intricate designs. Each district has a distinctive pattern. In some communities such as Huilloc, Patacancha, and many villages in the Lares Valley ponchos are worn as daily attire. However most men use their ponchos on special occasions such as festivals, village meetings, weddings etc. In other areas of the world, some of the local names and variants are: chamanto, only in central Chile (yet still poncho in the north and south of Chili); jorongo, gaban; or serape in Mexico; and ruana in the cold regions of Colombia. Serving not only as a cloak, a poncho may also be used as a pillow and blanket. When not being used for protection against the elements, a wool poncho makes a fine wall decoration. Today ponchos are known worldwide and are worn by men, women and children.
Read how we measure our ponchos here in our blog.
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arts of indigenous communities
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and our earth
and our earth
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Fair and ethically traded products. Learn More
- Offering authentic, sustainable products that support artisans, their families, and indigenous ways Learn More...
Providing a connection to the sacred arts of indigenous communities. Learn More
- Consciously serving our community for over 22 years with integrity and passion Learn More...
Living in harmoney with each other and our earth. Learn More
- Reducing our use of resources with Earth conscious shipping and packaging practices Learn More...